Free shipping over $60 • Thoughtfully chosen for little moments

Baby First

Little Things.Big Love.

Thoughtfully chosen essentials for every little moment.

Shop New Arrivals Shop Baby Essentials
Shop by Collection

Find What Your Little One Needs.

Baby Clothing
Baby Clothing
Sleepwear
Sleepwear
Boho Baby
Boho Baby
Gender Neutral
Gender Neutral
Baby Shower Gifts
Baby Shower Gifts
Nursery & Essentials
Nursery & Essentials

Featured

New & Loved This Season.

Soft fabrics, gentle colors and details made for tiny moments.

Our Story

Made with Little Ones in Mind.

Baby First began with a simple belief — that the smallest things deserve the most care. Every piece we choose is soft to the touch, gentle on delicate skin, and beautiful enough to hand down or gift with love.
Our Story

Shop by stage

Every Age, Beautifully
Dressed.

Newborn
Newborn
0–3 Months
0–3 Months
3–6 Months
3–6 Months
6–12 Months
6–12 Months
Toddler
Toddler
Baby First gift collection

Gifts

A Gift They’ll Actually Use.

From sweet announcement onesies to cozy sleep sacks, every Baby First gift arrives ready to wrap; thoughtful, soft, and made to be loved.

Shop Gifts

BESTSELLERS

Loved by Parents Everywhere.

Thoughtfully chosen essentials for every little moment.

WHY BABY FIRST

The Little Details Matter.

Comfort First

Soft, breathable fabrics chosen for delicate newborn skin.

Thoughtfully Chosen

Every product is hand-selected, never mass generic.

Beautifully Giftable

Arrives ready to gift, wrapped in soft neutral tones.

Made for Everyday Life

Durable, washable pieces built for real little lives.

Customers are saying

5.00 ★ (23)
Verified

@BABYFIRST

Follow Along @BabyFirst

Baby First social media image Baby First social media image Baby First social media image Baby First social media image Baby First social media image